We recommend this well documented piece published by the BBC on the reasons men grow beards. Not only we learn a lot about the evolution of facial hair throughout the age, we also get a few surprises…
So, why do men grow beards?
A number of studies reveal that both men and women perceive men with beards as stronger, older and more aggressive. Like in the jungle, where the Lion is the king, the more hair, the more powerful, basically. This is obviously all very suggestive, and we all know by now that beards and moustache are also a fashion statement.
Next time you come see us, ask our barbers why they grow a beard; you might as well be surprised!